Google AdWords vs. Free Search Engine Rankings To Promote Your Opportunity?
Copyright © Paul Birdsall, Your Online Success Partner
A lot of people ask me about the merits of buying clicks on search engines with AdWords, vs. getting free visitors with what's called "search engine optimization" - loading up your webpages with strategic keywords so you can get ranked #10 or#3 or #1 on Google's free search.
Well at first glance free is certainly better than paid, but there are some big IF's that you need to consider first!
Remember: you can only optimize a website for maybe ten words and phrases - not hundreds - so you should choos every, very carefully.
But the most important thing is choosing the RIGHT words and phrases to optimize for.
Now here's the kicker:
If you don't use a pay per click strategy to determine which words and phrases actually attract paying customers first, you will almost always choose the wrong keywords. The words you initially think you want are almost always different than the ones that actually work - believe me, I've made that mistake manytimes.
Considering it takes 30 days to several months to see results when you're playing the search engine optimization game, you CANNOT afford to target the wrong keywords.
When you do pay per click campaigns properly, you'll see that there are almost always a few really productive words and phrases that only 2-3 people are bidding on, instead of 10 or 20 bidders. What that means is that those people are not optimizing their websites for those same keywords either.
Well just like pay per click, search engine phrases have varying degrees of competitiveness. If you want a #1ranking for the phrase "Digital Camera" it's going to bea LOT harder than getting a #1 ranking for "Kodak DX6340"which is a popular digital camera. And the traffic will bemuch more targeted, too. When you do search engine optimization, you must pick battles you can win.
So here's the lesson: Use my Internet Marketing Success Guide for FREE to properly set up a pay per click campaign,determine which keywords are productive, THEN do search engine optimization based on what really works.
Then you'll get all kinds of free traffic and even more income from your website or Network Marketing opportunity.
Paul Birdsall teaches online marketing through his FREE 7 Day Online Success Boot Camp. You can learn more about Paul and take his online boot camp here: http://www.7DayOnlineBootCamp.com
You can also learn more about me at Facebook: http://www.facebook.com/people/Paul-Birdsall/816710462?
A lot of people ask me about the merits of buying clicks on search engines with AdWords, vs. getting free visitors with what's called "search engine optimization" - loading up your webpages with strategic keywords so you can get ranked #10 or#3 or #1 on Google's free search.
Well at first glance free is certainly better than paid, but there are some big IF's that you need to consider first!
Remember: you can only optimize a website for maybe ten words and phrases - not hundreds - so you should choos every, very carefully.
But the most important thing is choosing the RIGHT words and phrases to optimize for.
Now here's the kicker:
If you don't use a pay per click strategy to determine which words and phrases actually attract paying customers first, you will almost always choose the wrong keywords. The words you initially think you want are almost always different than the ones that actually work - believe me, I've made that mistake manytimes.
Considering it takes 30 days to several months to see results when you're playing the search engine optimization game, you CANNOT afford to target the wrong keywords.
When you do pay per click campaigns properly, you'll see that there are almost always a few really productive words and phrases that only 2-3 people are bidding on, instead of 10 or 20 bidders. What that means is that those people are not optimizing their websites for those same keywords either.
Well just like pay per click, search engine phrases have varying degrees of competitiveness. If you want a #1ranking for the phrase "Digital Camera" it's going to bea LOT harder than getting a #1 ranking for "Kodak DX6340"which is a popular digital camera. And the traffic will bemuch more targeted, too. When you do search engine optimization, you must pick battles you can win.
So here's the lesson: Use my Internet Marketing Success Guide for FREE to properly set up a pay per click campaign,determine which keywords are productive, THEN do search engine optimization based on what really works.
Then you'll get all kinds of free traffic and even more income from your website or Network Marketing opportunity.
Paul Birdsall teaches online marketing through his FREE 7 Day Online Success Boot Camp. You can learn more about Paul and take his online boot camp here: http://www.7DayOnlineBootCamp.com
You can also learn more about me at Facebook: http://www.facebook.com/people/Paul-Birdsall/816710462?
posted by Paul Birdsall | 3:51 PM
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